Director of Sales & Marketing

1. Job Purpose

The Director of Sales & Marketing is responsible for leading and managing the hotel’s sales, marketing, and revenue strategies to maximize revenue, market share, and brand awareness. This role develops and implements comprehensive sales and marketing plans to attract target markets, optimize occupancy, and enhance the hotel’s positioning in the market.

2. Key Responsibilities

Sales & Revenue Management:

• Develop and execute the annual Sales & Marketing plan in alignment with the hotel’s business objectives.
• Drive revenue growth across all segments (corporate, MICE, OTA, leisure, long-stay, group business, etc.).
• Manage key accounts, build and maintain strong relationships with partners, agencies, and corporate clients.
• Monitor market trends, competitor activities, and customer insights to adjust strategies accordingly.
• Work closely with Revenue Manager to optimize pricing, distribution channels, and yield strategies.

Marketing & Brand Development:

• Plan and oversee marketing campaigns, promotions, and events to enhance brand visibility.
• Ensure the hotel’s digital presence (website, social media, OTAs, PR channels) is optimized and aligned with brand standards.
• Collaborate with PR agencies, media, and influencers to build brand recognition.
• Lead creative initiatives to position the hotel competitively and distinctively in the market.

Team Leadership & Management:

• Lead, coach, and motivate the Sales & Marketing team to achieve targets.
• Set KPIs and performance goals, monitor progress, and provide guidance for improvement.
• Develop training plans to enhance team capabilities and service standards.

Financial & Reporting:

• Prepare and manage the Sales & Marketing budget.
• Provide accurate monthly, quarterly, and annual sales forecasts.
• Report regularly to the General Manager/Managing Director on performance, opportunities, and challenges.

• Bachelor’s degree in Business Administration, Hospitality, Marketing, or related fields (MBA preferred).
• Minimum 7–10 years of sales & marketing experience in the hospitality industry, including at least 3 years in a leadership role.
• Strong knowledge of hotel distribution channels, OTAs, GDS, and revenue management practices.
• Proven track record of achieving sales targets and driving revenue growth.
• Excellent communication, negotiation, and networking skills.
• Strong leadership, strategic thinking, and decision-making capabilities.
• Fluent in English (spoken and written); additional languages are a plus.

• Competitive salary and performance-based bonus
• Full social, health, and unemployment insurance as regulated by law
• Annual health check-up
• Professional training and career development opportunities
• 13th month salary and holiday bonus
• Annual leave, public holidays, and paid time off
• Employee discounts on company services/products (if any)
• Team building activities, company trips, and events
• Dynamic, professional, and friendly working environment
• Opportunities for promotion and long-term career growth