Digital Marketing Specialist

Selectum Noa Resort Camranh is seeking a dynamic and creative Digital Marketing Specialist to elevate our online presence and drive engagement across all digital channels. This pivotal role involves developing and implementing comprehensive digital marketing strategies to attract guests, enhance brand visibility, and support our sales objectives. You will be instrumental in crafting compelling content, managing social media campaigns, optimizing search engine performance, and analyzing data to refine our approach and maximize ROI. If you are a results-driven professional with a passion for hospitality and digital innovation, we invite you to join our vibrant team and contribute to creating unforgettable experiences for our guests.

Key responsibilities include:

• Develop, implement, and manage digital marketing campaigns across various platforms (SEO, SEM, social media, email, display advertising).
• Create engaging and high-quality content for our website, blog, social media channels, and email newsletters.
• Manage and optimize social media profiles and presence, including Facebook, Instagram, YouTube, and other relevant platforms.
• Monitor and report on website traffic, social media engagement, and campaign performance using analytics tools.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage online reputation and review platforms to maintain a positive brand image.
• Collaborate with the sales and events teams to align digital marketing efforts with business goals.
• Stay up-to-date with the latest digital marketing trends and technologies.

• Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field.
• Proven experience (3-5 years) in digital marketing, preferably within the hospitality or tourism industry.
• Strong understanding of SEO, SEM, social media marketing, content marketing, email marketing, and web analytics.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and CMS platforms.
• Excellent written and verbal communication skills in English and Vietnamese.
• Creative mindset with the ability to generate innovative ideas and compelling content.
• Strong analytical skills to interpret data and make data-driven decisions.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.

• Competitive salary and attractive bonus scheme.
• Comprehensive health and social insurance package.
• Professional development opportunities and career advancement.
• Dynamic and supportive work environment.
• Staff meals provided at the resort.
• Discounted rates on resort services for employees and family.
• Annual leave and public holidays according to Vietnamese labor law.
• Team-building activities and company events.
• Opportunity to work in a beautiful coastal location.