Brand Manager

AIA Việt Nam is seeking an experienced and dynamic Brand Manager to join our marketing team. In this pivotal role, you will be responsible for developing and executing comprehensive brand strategies that enhance AIA's market presence, reinforce our brand identity, and drive customer engagement. You will lead initiatives to ensure consistent brand messaging across all channels, oversee market research to identify trends and opportunities, and collaborate with cross-functional teams to launch impactful campaigns. This is an exciting opportunity for a strategic thinker with a passion for building strong brands in the financial services and insurance sector.

Key responsibilities include:

• Developing and implementing brand strategies aligned with company objectives and market trends.
• Managing the brand identity, ensuring consistency in messaging, visual elements, and tone of voice across all touchpoints.
• Planning and executing integrated marketing campaigns, including digital, ATL, BTL, and PR activities.
• Conducting market research and competitive analysis to identify consumer insights and market opportunities.
• Collaborating with product development, sales, and communications teams to ensure brand alignment and support business goals.
• Monitoring brand performance, analyzing campaign effectiveness, and reporting on key metrics.
• Managing external agencies and vendors to deliver high-quality creative and media solutions.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5-7 years of progressive experience in brand management, preferably within the financial services, insurance, or a highly regulated industry.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong understanding of market research methodologies, consumer behavior, and brand analytics.
• Excellent communication, presentation, and interpersonal skills with the ability to influence stakeholders at all levels.
• Demonstrated leadership abilities and experience managing cross-functional projects.
• Proficiency in English and Vietnamese, both written and spoken.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

• Competitive salary and performance-based bonuses.
• Comprehensive health and life insurance package for you and your family.
• Opportunities for professional development, training, and career advancement within a global organization.
• Generous paid time off, including annual leave and public holidays.
• Modern and collaborative work environment with state-of-the-art facilities.
• Employee wellness programs and initiatives to support a healthy work-life balance.
• Contribution to a leading company dedicated to helping people live healthier, longer, better lives.